The 90-second video that Kia posted online Tuesday promotes the Korean automaker’s new K900 luxury sedan. The company will air a 60-second version during the Super Bowl. Fox is charging $4 million per 30-second spot.
“Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again,” says Fishburne, in character, while mimicking his lines from the sci-fi saga.
The commercial, produced by David&Goliath, will air Feb. 2 during the match up between the Denver Broncos and Seattle Seahawks.
Many marketers buying ad time during the game already have posted their commercials online, including SodaStream, which capitalized on controversy surrounding an edited version of a spot that stars Scarlett Johansson.
Jaguar also has posted its ad featuring Tom Hiddleston, Ben Kingsley and Mark Strong in a Tom Hooper-directed ad revolving around British villains in movies.